The luxury hotel sector is governed by exclusivity and provides the consumer with unforgettable accommodations and unusual services. According to luxury market specialist, Carolina Boari, luxury tourism is booming and the big companies in the market are aware of this trend, which increases the incorporation of luxury brands in their portfolio, either through the acquisition or creation of luxury brands. “Knowing the taste and culture of the consumer is fundamental to success in the luxury travel segment,” says the expert.
Brazilians, for example, like to stay in hotels that offer pampering, like to be called by name and receive privileges. Unlike Arabs who prefer a distance, greater formality and prefer hotels that organize the room with a layout facing Mecca (the practice of prayers). Nowadays, contemporary society is characterized as hedonistic because it presents an incessant search for pleasure, provided by the consumption and satisfaction of momentary impulses.
Each individual seeks to live different emotional experiences and sensations. That is, it seeks to live the luxury and awaken emotions. The luxury tourist seeks self-discovery, tuning into the universe, convenience and having their needs met. In this way, the luxury market follows a trend of self-discovery and is directed towards spectacular experiences for its consumers.
In addition, the luxury market is increasingly unrelated to purely ostentatious aspects. The luxury tourism industry grows and increases the demand for personalized travel and focused exclusively on the needs of the target consumer. For a luxury consumer, much more than displaying the brands that he uses, he seeks a reward, an intimate pleasure that does not need to be signaled by logos.
The most visited cities in the year 2016 were:
1 ° Hong Kong,
2 ° Bangkok,
3 ° London,
4 ° Singapore,
5 ° Paris,
6 ° Macau,
7 ° Dubai,
8 ° New York and
9 ° Kuala Lampur.
The choice of cities located in Asia-Pacific as tourist sites can be explained by the search for spirituality, new cultures, art, architecture and diversity.